宠物营销策划书计划书方案

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.行健商学部工商管理目录前言...........................................................1背景...........................................................2一、某宠物公司有限责任公司概况..............................4二、环境分析................................................4一宏观环境分析.......................................4二微观环境分析.......................................6三SWOT分析.........................................11三、营销战略规划...........................................15一公司的成长战略.......................................15二基本竞争战略......................................15三公司结构竞争状况..................................16四市场地位竞争战略..................................17四、市场调研...............................................18五、目标市场营销战略.......................................19一生产者市场细分....................................19二目标市场选择......................................20三目标市场营销战略..................................20四市场定位依据......................................20五市场定位方式....................................20六、产品策略...............................................21七、定价策略...............................................22一影响定价的因素..................................22二定价方法........................................23三定价策略........................................23八、渠道选择...............................................24一直接分销渠道......................................24二渠道设计..........................................25九、促销策略...............................................26一店庆促销..........................................26二人员推销..........................................26

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