Spring has arrived, and it's once again the season that sends pet owners' blood pressure soaring—there's fur everywhere: on the sofa, the carpet, the clothes, every corner of the house!
To tackle this challenge, more and more pet owners are paying attention to how to easily and comfortably groom their pets.
According to Google Trends data, in the past month, the search popularity for "Pet Grooming" has remained at a high level between 67-100, and the demand for pet grooming products has also surged significantly.
Image source: Google Trends
In this "fur battle",ONEISALL has stood out with its gentle and efficient pet clippers. One of its gold dog clippers has become a bestseller on Amazon, selling over19,000+ units in the past month, with sales exceeding$5.78 million.
So the question is, why is ONEISALL so popular?
Image source: ONEISALL
From One Dog to the Trust of Millions of Families Worldwide
In 2012, ONEISALL founder Terry adopted a border collie that had suffered abuse and was terrified of pet grooming salons. This inspired Terry to design a pet clipper that was both efficient and quiet, and affordable, to groom his beloved dog at home.
After countless trials and improvements, Terry finally developed a low-noise, high-value clipper, and thus the ONEISALL brand was born. The brand name means "Every pet is the owner's only one."
Image source: ONEISALL
In 2019, thanks to its outstanding performance and pet-friendly design, ONEISALL pet clippers topped the sales charts on Amazon in the US and Germany, and have remained in the TOP1 position for 60 consecutive months.
To date, the ONEISALL brand has accumulated 10 million customers worldwide and received over 150,000 positive reviews on Amazon, ranking among the top pet brands.
Image source: Amazon
The Booming "Furry Kids" Market
The rapid rise of the ONEISALL brand is mainly due to the current pet market entering a booming phase, with more and more pet owners willing to spend big on their pets.
According to third-party platform data, the global pet supplies market reached $261 billion in 2022 and is expected to grow steadily at a compound annual growth rate of about 6.1%, surpassing $350 billion by 2027.
2024 Pet Supplies Market Insights Report Image source: world-pet.org
Meanwhile, the e-commerce market for pet supplies is also growing rapidly. It is predicted that by 2030, the online market size will reach about $45.6 billion, with more and more consumers purchasing pet supplies through e-commerce platforms.
2024 Pet Supplies Market Insights Report Image source: world-pet.org
ONEISALL has seized this development trend, quickly opening up overseas markets through "social media traffic + e-commerce conversion".
Dual-Channel Strategy to Create a Traffic Loop
ONEISALL mainly leverages platforms like TikTok for traffic, and uses Amazon as the mainstream e-commerce platform for final sales conversion, building an efficient dual-channel closed-loop model.
1. TikTok
As one of the world's most popular short video platforms, TikTok has become a key battleground for ONEISALL's brand promotion. The brand's content strategy on TikTok is clear: promote products through fun videos, subtly reinforcing the brand image.
Currently, the brand's main account @oneisallus_ has gained over 59,500 followers, with a total of59 million views. The videos mainly feature cute pets and product usage tutorials.
Image source: TikTok
For example, in a recent video, the account demonstrates step-by-step how users can "take advantage of platform deals" to buy products for the lowest price. This video has already reached 24,400 views.
This content model not only allows users to learn about the products in a relaxed and enjoyable atmosphere, but also leaves the impression that the brand is "on the same page as customers," naturally bringing the brand closer to users.
Image source: TikTok
In addition to the main account, ONEISALL also collaborates with many TikTok pet influencers, promoting through "reviews + stories" to deeply bind the product with the "emotional bond between pets and owners."
For example, TikTok influencer @carlosthegroomer (40,200 followers) promotes the product as a professional pet groomer, explaining the product in detail and sharing his experience. His promotional videos have accumulated906,600 views.
The video comment section has also generated good inquiries, with many users expressing interest in ONEISALL's products. This content-driven strategy not only increases brand exposure but also strengthens user trust in the products.
Image source: TikTok
2. Amazon
Unlike the soft approach on TikTok, ONEISALL uses a "high value + precise keywords" strategy to stand out on Amazon.
On the product page, ONEISALL lists almost all related keywords, so no matter how users search, their products always appear.
For example, searching "dog grooming clippers" on Amazon, ONEISALL products appear at the top of the results.
Image source: Amazon
In addition to "precise keywords," ONEISALL launches seasonal discount campaigns, such as during the spring shedding season, offering discounts on their clippers.
This approach not only boosts seasonal product sales but also builds a positive brand image in users' minds.
Image source: Amazon
Seizing the "Pet Economy" Dividend
ONEISALL's success reveals a clear path: identify niche needs + emotional product design + omni-channel traffic operations.
Currently, the overseas "pet economy" is still in its dividend period. Whether it's smart pet home products, health monitoring devices, or eco-friendly pet supplies, there are huge opportunities.
For Chinese companies, going global is not only business expansion, but also a way to convey the craftsmanship and warmth of "Made in China" through products.
(Note: All information in this article comes from public reports and platform data; actual conditions are subject to official information.)
