首页分享宠物营养咨询市场预测至2032年：按服务类型、宠物类型、交付模式、分销管道、最终用户和地区分類的全球分析

宠物营养咨询市场预测至2032年：按服务类型、宠物类型、交付模式、分销管道、最终用户和地区分類的全球分析

来源：萌宠菠菠乐园时间：2025-12-21 23:15

市场调查报告书

商品编码

1880447

Pet Nutrition Consulting Market Forecasts to 2032 - Global Analysis By Service Type, Pet Type, Delivery Model, Distribution Channel, End User and By Geography

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球宠物营养咨询市场价值将达到 59 亿美元，到 2032 年将达到 106 亿美元，在预测期内以 8.7% 的复合年增长率增长。

宠物营养咨询是一项专业服务，旨在指导宠物饲主、兽医和宠物食品公司设计能够最佳支持动物健康的饮食方案。它结合了动物生理学、成分和摄食行为方面的科学知识，并根据每隻宠物的年龄、品种、生活方式和医疗需求提供量身定制的实用建议。咨询顾问协助制定均衡的饮食计划，评估市售宠物食品，开髮品牌专属配方，并解决过敏、肥胖和消化系统疾病等问题。该领域植根于传统的兽医营养学，并融合了现代研究成果和日益增长的宠物人性化趋势，确保宠物获得安全、有效且符合其长期健康需求的膳食。

宠物饲养和人性化程度的提高

宠物饲养率的上升和宠物人性化的趋势是宠物营养咨询市场的主要驱动力。随着宠物越来越被视为家庭成员，饲主也越来越重视宠物的健康和福祉，从而推动了对专业营养建议的需求。营养咨询师会根据宠物的品种、过敏和生活方式等因素，制定个人化的营养方案。这一趋势在都市区尤其明显，因为城市居民可支配收入的增加以及预防保健意识的提高，都推动了对专业营养咨询服务的需求。

市场区隔和价格敏感性

宠物营养咨询市场面临许多挑战，包括市场分散和价格高度敏感。大量小规模咨询机构和区域性业者与现有机构竞争，导致服务品质和价格参差不齐。许多饲主对投资高端咨询服务仍持谨慎态度，尤其是在註重成本的市场。由于价格和可靠性仍然是关键因素，这阻碍了宠物营养咨询服务的普及。如果没有标准化的服务产品和具竞争力的价格，市场扩张可能会较为缓慢。

宠物营养科学和成分的最新进展

宠物营养和原料的进步为市场带来了巨大的机会。机能性食品、益生菌和无过敏原配方的研发，使咨询顾问能够设计高度专业化的宠物饮食。这些创新有助于解决肥胖、消化系统疾病和慢性病等问题，进而促进宠物的长期健康。随着宠物食品公司越来越多地与咨询顾问合作开发高级产品，对专家指导的需求也日益增长。现代科学与实践咨询的结合，为市场拓展和差异化提供了清晰的路径。

专业咨询和配方开发高成本

专家咨询和特殊配方的高成本对市场成长构成威胁。专业服务需要先进的专业知识、客製化的饮食方案和优质的原料，这使得一般宠物饲主难以负担。这种成本壁垒限制了服务的普及，尤其是在新兴经济体，因为在这些地区，价格负担至关重要。如果没有经济实惠的解决方案，这些服务很可能仍将集中在富裕人群中。因此，供应商被要求在定价模式上进行创新，以应对这项挑战。

新冠疫情的感染疾病：

新冠疫情对宠物营养咨询市场的影响喜忧参半。初期，经济的不确定性导致加值服务支出下降。然而，疫情封锁期间宠物饲养率的上升和人们对宠物健康问题的日益关注，推动了对营养咨询的需求。在家工作的饲主寻求专家建议，以应对宠物肥胖、压力和饮食需求等问题。服务模式也随之调整，线上咨询和远距营养服务变得更加普遍。

预计在预测期内，爬虫类细分市场将占据最大的市场份额。

预计在预测期内，爬虫类市场将占据最大的市场份额。爬虫类需要高度专业化的饮食，以满足其物种特有的需求，因此专家指导至关重要。咨询顾问帮助饲主和繁殖者设计均衡的餵食方案，满足爬虫类健康所需的钙、蛋白质和维生素。爬虫类作为宠物越来越受欢迎，以及人们对其复杂营养需求的认识不断提高，正在推动对咨询服务的需求。该细分市场的独特需求将确保其在预测期内保持主导地位。

预计在预测期内，兽医诊所细分市场将呈现最高的复合年增长率。

预计在预测期内，兽医医院板块将达到最高成长率。这主要归功于越来越多的医院将营养咨询融入日常诊疗服务，在提供医疗服务的同时，提供个人化的饮食方案。这种整体性的方法能够改善患者的治疗效果，并增强饲主的信任。随着预防保健意识的提高，宠物饲主开始向兽医寻求专业的营养建议。院内咨询服务的日益普及，以及先进诊断工具的运用，使得兽医院成为全球成长最快的产业板块。

占比最大的地区：

预计亚太地区将在整个预测期内保持最大的市场份额。中国、印度和日本等国家宠物拥有率的上升、都市化的加快以及可支配收入的增加，正在推动对专业宠物营养咨询的需求。人们对宠物健康管理意识的提高以及高端宠物食品品牌的扩张，进一步促进了咨询服务的普及。国内外供应商正积极拓展亚太市场，提供满足不同消费者需求的解决方案，以巩固主导地位。

复合年增长率最高的地区：

预计北美地区在预测期内将实现最高的复合年增长率。这主要得益于该地区的许多优势，例如先进的兽医基础设施、较高的宠物拥有率以及人们对预防保健的高度重视。饲主正加大对专家咨询的投入，以应对宠物肥胖、过敏和慢性疾病等问题。领先顾问公司和创新Start-Ups的存在也推动了这一成长。随着对个人化、科学营养解决方案的需求不断增长，预计北美地区将在预测期内引领成长动能。

免费客製化服务：购买此报告的客户可以选择以下免费自订选项之一：公司概况对其他市场公司（最多 3 家公司）进行全面分析主要企业SWOT分析（最多3家公司）区域细分根据客户要求，提供主要国家的市场估算和预测以及复合年增长率（註：可行性需确认）。竞争基准化分析根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

第一章执行摘要第二章前言概述相关利益者调查范围调查方法资料探勘数据分析数据检验研究途径研究材料原始研究资料次级研究资讯来源先决条件第三章市场趋势分析介绍司机抑制因素机会威胁终端用户分析新兴市场新冠疫情的影响第四章波特五力分析供应商的议价能力买方的议价能力替代品的威胁新进入者的威胁竞争对手之间的竞争 5. 全球宠物营养咨询市场（依服务类型划分）介绍客製化膳食计划临床营养咨询体重管理计划消化器官系统和过敏管理计划运动/工作动物营养老年宠物营养计划 6. 全球宠物营养咨询市场（依宠物类型划分）介绍狗猫鸟小型哺乳动物爬虫类鱼 7. 全球宠物营养咨询市场依服务模式划分介绍面对面咨询线上/虚拟咨询混合课程订阅式服务透过行动应用程式提供营养支持 8. 全球宠物营养咨询市场（依通路划分）介绍直接面向消费者兽医伙伴关係与宠物零售商的伙伴关係线上平台 9. 全球宠物营养咨询市场（以最终用户划分）介绍宠物饲主兽医诊所宠物护理中心育种者动物收容所第十章全球宠物营养咨询市场（按地区划分）介绍北美洲美国加拿大墨西哥欧洲德国英国义大利法国西班牙其他欧洲亚太地区日本中国印度澳洲纽西兰韩国亚太其他地区南美洲阿根廷巴西智利南美洲其他地区中东和非洲沙乌地阿拉伯阿拉伯聯合大公国卡达南非其他中东和非洲地区第十一章重大进展协议、伙伴关係、合作和合资企业收购与併购新产品上市业务拓展其他关键策略第十二章企业概况 Mars Petcare Cargill, Incorporated Nestle Purina PetCare Ingredion Incorporated Hill's Pet Nutrition Darling Ingredients Inc. Spectrum Brands AFB International General Mills Land O'Lakes Archer Daniels Midland Evonik Industries AG BASF SE Kemin Industries DSM Nutritional Products

Product Code: SMRC32598

According to Stratistics MRC, the Global Pet Nutrition Consulting Market is accounted for $5.9 billion in 2025 and is expected to reach $10.6 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Pet nutrition consulting is a specialized service that guides pet owners, veterinarians, and pet-food companies in designing diets that support optimal animal health. It blends scientific knowledge of animal physiology, ingredients, and feeding behavior with practical advice tailored to each pet's age, breed, lifestyle, and medical needs. Consultants help create balanced meal plans, evaluate commercial foods, develop formulations for brands, and address issues like allergies, obesity, and digestive disorders. Rooted in traditional veterinary nutrition yet shaped by modern research and rising pet humanization, this field ensures pets receive diets that are safe, effective, and aligned with long-term wellness.

Market Dynamics: Driver:

Rising pet ownership and humanization

Rising pet ownership and humanization are key drivers of the pet nutrition consulting market. As pets are increasingly viewed as family members, owners prioritize their health and wellness, fueling demand for expert dietary guidance. Consultants provide tailored nutrition plans that address breed-specific needs, allergies, and lifestyle factors. This trend is particularly strong in urban areas, where disposable incomes and awareness of preventive care are rising, ensuring steady growth in demand for professional nutrition consulting services.

Restraint:

Fragmented market and price sensitivity

The pet nutrition consulting market faces challenges due to fragmentation and price sensitivity. Numerous small-scale consultants and regional providers compete with established firms, creating inconsistent service quality and pricing. Many pet owners remain cautious about investing in premium consulting services, especially in cost-sensitive markets. This limits widespread adoption, as affordability and trust remain critical factors. Without standardized offerings and competitive pricing, market expansion may be slowed.

Opportunity:

Advances in pet nutrition science & ingredients

An advance in pet nutrition science & ingredients presents significant opportunities for the market. Ongoing research into functional foods, probiotics, and allergen-free formulations enables consultants to design highly specialized diets. These innovations address obesity, digestive disorders, and chronic conditions, enhancing pets' long-term wellness. As pet food companies increasingly collaborate with consultants to develop premium products, demand for expert guidance grows. The integration of modern science with practical consulting ensures a strong pathway for market expansion and differentiation.

Threat:

High cost of expert consulting and formulation

High costs associated with expert consulting and specialized formulations pose a threat to market growth. Professional services often require advanced knowledge, customized diet plans, and premium ingredients, making them expensive for average pet owners. This cost barrier limits accessibility, especially in emerging economies where affordability is a priority. Without cost-effective solutions, adoption may remain concentrated among affluent consumers. Providers must innovate pricing models to overcome this challenge.

Covid-19 Impact:

The Covid-19 pandemic had mixed effects on the pet nutrition consulting market. Initially, economic uncertainty reduced spending on premium services. However, rising pet adoption during lockdowns and heightened focus on health boosted demand for nutrition guidance. Owners sought expert advice to manage obesity, stress, and dietary needs while working remotely. Digital consultations and tele-nutrition services gained traction, reshaping delivery models.

The reptiles segment is expected to be the largest during the forecast period

The reptiles segment is expected to account for the largest market share during the forecast period, as they require highly specialized diets tailored to species-specific needs, making expert guidance essential. Consultants help owners and breeders design balanced feeding plans that address calcium, protein, and vitamin requirements critical for reptile health. Rising popularity of reptiles as pets, coupled with growing awareness of their complex nutritional needs, drives demand for consulting services. This segment's unique requirements ensure its dominance during the forecast period.

The veterinary clinics segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, because clinics increasingly integrate nutrition consulting into routine care, offering personalized diet plans alongside medical treatments. This holistic approach enhances patient outcomes and strengthens client trust. With rising awareness of preventive healthcare, pet owners rely on veterinarians for expert dietary advice. The growing adoption of in-clinic consulting services, supported by advanced diagnostic tools, positions veterinary clinics as the fastest-growing segment globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and growing disposable incomes across countries such as China, India, and Japan fuel demand for expert dietary guidance. Increasing awareness of pet wellness and the expansion of premium pet food brands further support consulting adoption. Local and international providers are actively entering the region, offering tailored solutions to diverse consumer needs, cementing Asia Pacific's leadership in overall market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from advanced veterinary infrastructure, high pet ownership rates, and strong awareness of preventive healthcare. Owners increasingly invest in expert consulting to address obesity, allergies, and chronic conditions. The presence of leading consultants and innovative startups accelerates growth. With rising demand for personalized, science-driven nutrition solutions, North America is set to lead in growth momentum during the forecast period.

Key players in the market

Some of the key players in Pet Nutrition Consulting Market include Mars Petcare, Cargill Incorporated, Nestle Purina PetCare, Ingredion Incorporated, Hill's Pet Nutrition, Darling Ingredients Inc., Spectrum Brands, AFB International, General Mills, Land O'Lakes, Archer Daniels Midland, Evonik Industries AG, BASF SE, Kemin Industries, and DSM Nutritional Products.

Key Developments:

In July 2025, Odie Pet Insurance and Nestle Purina PetCare have announced a strategic partnership to integrate the "Petivity powered by Purina" ecosystem into insurance underwriting and wellness reimbursements.

In February 2025, UMAMI Bioworks, has joined Nestle Purina PetCare's UNLEASHED accelerator program to co-develop sustainable, high-quality seafood-based proteins for the pet food industry-addressing nutrition, diversity, and ecological challenges.

Service Types Covered: Customized Meal Planning Clinical Nutrition Consulting Weight Management Programs Digestive & Allergy Management Plans Performance/Working Animal Nutrition Senior Pet Nutrition Programs Pet Types Covered: Dogs Cats Birds Small Mammals Reptiles Fish Delivery Models Covered: In-Person Consulting Online/Virtual Consulting Hybrid Programs Subscription-Based Services Mobile App-Based Nutrition Support Distribution Channels Covered: Direct-to-Consumer Veterinary Partnerships Pet Retail Partnerships Online Platforms End Users Covered: Pet Owners Veterinary Clinics Pet Care Centers Breeders Animal Shelters Regions Covered: North America US Canada Mexico Europe Germany UK Italy France Spain Rest of Europe Asia Pacific Japan China India Australia New Zealand South Korea Rest of Asia Pacific South America Argentina Brazil Chile Rest of South America Middle East & Africa Saudi Arabia UAE Qatar South Africa Rest of Middle East & Africa What our report offers: Market share assessments for the regional and country-level segments Strategic recommendations for the new entrants Covers Market data for the years 2024, 2025, 2026, 2028, and 2032 Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations) Strategic recommendations in key business segments based on the market estimations Competitive landscaping mapping the key common trends Company profiling with detailed strategies, financials, and recent developments Supply chain trends mapping the latest technological advancements Free Customization Offerings: All the customers of this report will be entitled to receive one of the following free customization options: Company Profiling Comprehensive profiling of additional market players (up to 3) SWOT Analysis of key players (up to 3) Regional Segmentation Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check) Competitive Benchmarking Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary 2 Preface 2.1 Abstract 2.2 Stake Holders 2.3 Research Scope 2.4 Research Methodology 2.4.1 Data Mining 2.4.2 Data Analysis 2.4.3 Data Validation 2.4.4 Research Approach 2.5 Research Sources 2.5.1 Primary Research Sources 2.5.2 Secondary Research Sources 2.5.3 Assumptions 3 Market Trend Analysis 3.1 Introduction 3.2 Drivers 3.3 Restraints 3.4 Opportunities 3.5 Threats 3.6 End User Analysis 3.7 Emerging Markets 3.8 Impact of Covid-19 4 Porters Five Force Analysis 4.1 Bargaining power of suppliers 4.2 Bargaining power of buyers 4.3 Threat of substitutes 4.4 Threat of new entrants 4.5 Competitive rivalry 5 Global Pet Nutrition Consulting Market, By Service Type 5.1 Introduction 5.2 Customized Meal Planning 5.3 Clinical Nutrition Consulting 5.4 Weight Management Programs 5.5 Digestive & Allergy Management Plans 5.6 Performance/Working Animal Nutrition 5.7 Senior Pet Nutrition Programs 6 Global Pet Nutrition Consulting Market, By Pet Type 6.1 Introduction 6.2 Dogs 6.3 Cats 6.4 Birds 6.5 Small Mammals 6.6 Reptiles 6.7 Fish 7 Global Pet Nutrition Consulting Market, By Delivery Model 7.1 Introduction 7.2 In-Person Consulting 7.3 Online/Virtual Consulting 7.4 Hybrid Programs 7.5 Subscription-Based Services 7.6 Mobile App-Based Nutrition Support 8 Global Pet Nutrition Consulting Market, By Distribution Channel 8.1 Introduction 8.2 Direct-to-Consumer 8.3 Veterinary Partnerships 8.4 Pet Retail Partnerships 8.5 Online Platforms 9 Global Pet Nutrition Consulting Market, By End User 9.1 Introduction 9.2 Pet Owners 9.3 Veterinary Clinics 9.4 Pet Care Centers 9.5 Breeders 9.6 Animal Shelters 10 Global Pet Nutrition Consulting Market, By Geography 10.1 Introduction 10.2 North America 10.2.1 US 10.2.2 Canada 10.2.3 Mexico 10.3 Europe 10.3.1 Germany 10.3.2 UK 10.3.3 Italy 10.3.4 France 10.3.5 Spain 10.3.6 Rest of Europe 10.4 Asia Pacific 10.4.1 Japan 10.4.2 China 10.4.3 India 10.4.4 Australia 10.4.5 New Zealand 10.4.6 South Korea 10.4.7 Rest of Asia Pacific 10.5 South America 10.5.1 Argentina 10.5.2 Brazil 10.5.3 Chile 10.5.4 Rest of South America 10.6 Middle East & Africa 10.6.1 Saudi Arabia 10.6.2 UAE 10.6.3 Qatar 10.6.4 South Africa 10.6.5 Rest of Middle East & Africa 11 Key Developments 11.1 Agreements, Partnerships, Collaborations and Joint Ventures 11.2 Acquisitions & Mergers 11.3 New Product Launch 11.4 Expansions 11.5 Other Key Strategies 12 Company Profiling 12.1 Mars Petcare 12.2 Cargill, Incorporated 12.3 Nestle Purina PetCare 12.4 Ingredion Incorporated 12.5 Hill's Pet Nutrition 12.6 Darling Ingredients Inc. 12.7 Spectrum Brands 12.8 AFB International 12.9 General Mills 12.10 Land O'Lakes 12.11 Archer Daniels Midland 12.12 Evonik Industries AG 12.13 BASF SE 12.14 Kemin Industries 12.15 DSM Nutritional Products

List of Tables

Table 1 Global Pet Nutrition Consulting Market Outlook, By Region (2024-2032) ($MN) Table 2 Global Pet Nutrition Consulting Market Outlook, By Service Type (2024-2032) ($MN) Table 3 Global Pet Nutrition Consulting Market Outlook, By Customized Meal Planning (2024-2032) ($MN) Table 4 Global Pet Nutrition Consulting Market Outlook, By Clinical Nutrition Consulting (2024-2032) ($MN) Table 5 Global Pet Nutrition Consulting Market Outlook, By Weight Management Programs (2024-2032) ($MN) Table 6 Global Pet Nutrition Consulting Market Outlook, By Digestive & Allergy Management Plans (2024-2032) ($MN) Table 7 Global Pet Nutrition Consulting Market Outlook, By Performance/Working Animal Nutrition (2024-2032) ($MN) Table 8 Global Pet Nutrition Consulting Market Outlook, By Senior Pet Nutrition Programs (2024-2032) ($MN) Table 9 Global Pet Nutrition Consulting Market Outlook, By Pet Type (2024-2032) ($MN) Table 10 Global Pet Nutrition Consulting Market Outlook, By Dogs (2024-2032) ($MN) Table 11 Global Pet Nutrition Consulting Market Outlook, By Cats (2024-2032) ($MN) Table 12 Global Pet Nutrition Consulting Market Outlook, By Birds (2024-2032) ($MN) Table 13 Global Pet Nutrition Consulting Market Outlook, By Small Mammals (2024-2032) ($MN) Table 14 Global Pet Nutrition Consulting Market Outlook, By Reptiles (2024-2032) ($MN) Table 15 Global Pet Nutrition Consulting Market Outlook, By Fish (2024-2032) ($MN) Table 16 Global Pet Nutrition Consulting Market Outlook, By Delivery Model (2024-2032) ($MN) Table 17 Global Pet Nutrition Consulting Market Outlook, By In-Person Consulting (2024-2032) ($MN) Table 18 Global Pet Nutrition Consulting Market Outlook, By Online/Virtual Consulting (2024-2032) ($MN) Table 19 Global Pet Nutrition Consulting Market Outlook, By Hybrid Programs (2024-2032) ($MN) Table 20 Global Pet Nutrition Consulting Market Outlook, By Subscription-Based Services (2024-2032) ($MN) Table 21 Global Pet Nutrition Consulting Market Outlook, By Mobile App-Based Nutrition Support (2024-2032) ($MN) Table 22 Global Pet Nutrition Consulting Market Outlook, By Distribution Channel (2024-2032) ($MN) Table 23 Global Pet Nutrition Consulting Market Outlook, By Direct-to-Consumer (2024-2032) ($MN) Table 24 Global Pet Nutrition Consulting Market Outlook, By Veterinary Partnerships (2024-2032) ($MN) Table 25 Global Pet Nutrition Consulting Market Outlook, By Pet Retail Partnerships (2024-2032) ($MN) Table 26 Global Pet Nutrition Consulting Market Outlook, By Online Platforms (2024-2032) ($MN) Table 27 Global Pet Nutrition Consulting Market Outlook, By End User (2024-2032) ($MN) Table 28 Global Pet Nutrition Consulting Market Outlook, By Pet Owners (2024-2032) ($MN) Table 29 Global Pet Nutrition Consulting Market Outlook, By Veterinary Clinics (2024-2032) ($MN) Table 30 Global Pet Nutrition Consulting Market Outlook, By Pet Care Centers (2024-2032) ($MN) Table 31 Global Pet Nutrition Consulting Market Outlook, By Breeders (2024-2032) ($MN) Table 32 Global Pet Nutrition Consulting Market Outlook, By Animal Shelters (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.